Because billions of people around the world will be watching these brand ambassadors, what they wear during the Olympics is highly regimented, leading to complicated wardrobe changes.
Ms Usha may soon discover that winning four gold medals at the Asian Games and qualifying for the Los Angeles Olympics is a walk in the park compared with the challenges of stabilising governance at the IOA, observes Kanika Datta.
India is set to host the first-ever Kho Kho World Cup at the iconic Indira Gandhi Stadium in New Delhi from January 13 to 19 2025.
The World Archery Youth Championships 2025 is the 19th edition of the biennial meet that has been held since 1991. A total of 570 top youth archers from 63 countries around the world are vying for medals in Winnipeg, as per Olympics.com.
In a major embarrassment for India, Antim Panghal, her sister and coaches face deportation from Paris after the young wrestler handed over her official accreditation to her younger sibling to collect her personal belongings from the Games Village and was caught by security.
Bollywood superstar Salman Khan has been named goodwill ambassador of the Indian contingent for the upcoming Olympic Games in Rio de Janeiro - an unprecedented appointment in the run-up to the quadrennial extravaganza. The announcement was made in the presence of Olympic medallists and Rio star athletes such as boxer M C Mary Kom, hockey captain Sardar Singh, and shooter Apurvi Chandela, among others. Speaking on this new association with IOA Salman said, "I am honoured that Indian Olympic Association has chosen me as the goodwill ambassador for the Indian contingent for the Rio 2016 Olympic Games.
Mukesh Ambani, will become the IOA's principal partner and help the country's sports federations
Prime Minister Narendra Modi met with the Indian contingent which returned from the Paris Olympics with six medals.
The Boxing Federation of India (BFI) has rejected former Sports Minister Anurag Thakur's nomination for the upcoming elections, citing his ineligibility.
Vinesh Phogat didn't want to challenge the Court of Arbitration for Sport's decision which upheld her disqualification from the final, said senior lawyer Harish Salve.
With temperatures soaring in Paris Olympics, Indian athletes battling the soaring temperatures and lack of cooling in their rooms in the Paris Olympic Games Village have been provided with 40 portable air conditioners
Kapil, however, refrained from commenting on Indian cricket and newly-appointed head coach Gautam Gambhir.
Unlike Asia's other populous giant China, India have never made much of a splash at the Olympics, their seven-medal haul at the Tokyo Games a record for the nation. Adding cricket to the Olympic programme -- as is expected for the 2028 Los Angeles Games -- could help boost the tally.
'For the first time India versus Pakistan tickets are available, no huge demands, no rise in ticket rates.'
'We were the best team in Asia at one point. Today, we are barely in the reckoning for the Davis Cup.' 'Players now, especially this decade, lack perseverance.'
Antim Panghal returns to India after Olympic controversy
Aabhas Sharma gives us the low down on what really went wrong between IOA and IOC.
Ending days of speculation, the Indian Olympic Association on Sunday announced that wrestler Sushil Kumar, a bronze medallist at the Beijing Games, will be the flag bearer of the Indian contingent at the upcoming London Olympics.
The Board of Control for Cricket in India has pledged a donation of Rs 10 crore for the training and preparation of the country's Olympic-bound athletes
Top archers to compete for six franchises; Jyoti, Deepika, Dhiraj top Indians in inaugural APL
The tournament will feature 36 Indian archers and 12 top global players divided into six franchises -- the details of the franchises are yet to be announced.
If CAS rules in Vinesh's favour, she will be awarded a joint-silver in the women's 50kg freestyle category.
Wani is a part of the six-member Indian delegation at the Winter Olympics where Jammu and Kashmir skier Arif Khan is the only athlete from the country to have qualified this time.
Ministry mulls graded funding for sports federations
Sharmila Nicollet and Kenny Bednarek have been dating since 2020, the year he won his first silver medal at the Tokyo Olympics.
Norman Pritchard: Colonised India's first athlete to win 2 medals in same Olympics
Sharath Kamal a 'nondescript sportsman' to be flag-bearer in Paris Olympics, protest TN athletics officials against Kamal as flag bearer
About 200 members of the Indian contingent and officials participating in the Commonwealth Games beginning next week arrived in Gold Coast, on Wednesday.
About 200 members of the Indian contingent and officials participating in the Commonwealth Games beginning next week arrived in Gold Coast, on Wednesday.
Here's what your favourite Bollywood celebrities are tweeting.
'Despite pandemic Govt is doing everything possible to support our athletes to make India proud'
India will be represented by a record 121 athletes, including 54 women, at the Olympics.
India's Preeti Pawar beat Vo by a unanimous decision at the North Paris Arena to progress to the round of 16 of the bantamweight category, where she faces Yeni Arias on Tuesday.
Coaching crisis, heartbreaks and Olympic setbacks mark a disastrous year for Indian boxing
Neeraj Chopra said he needs to work harder on his core muscles and fine tune his technique to consistently throw 90m-plus distances in international competitions.
IOA treasurer Sahdev Yadav on Tuesday hit back at president P T Usha for claiming that IOA Executive Committee members were not agreeing on a proposal to felicitate Paris Olympics medal-winners
The Shooting League of India (SLI) will start on the outskirts of Delhi in November with six to eight teams, each an eclectic mix of the sport's global stars and local talents.
The hearing on the matter concluded in Paris on Friday after it accepted Vinesh's appeal against her ouster for being 100gm overweight on the morning of her final against eventual gold-winner Sarah Ann Hildebrandt of USA.
Calls from athletes and federations for a delay in the Games, which is scheduled to run from July 24 to Aug. 9, have intensified as the flu-like virus has brought sport to a grinding halt across the world.
